Learn More - Our Why

Our Why

Don’t Do Pretty is a partnership between us and you. Our desire is to educate and empower you to make your own choices about what you wear and why.

There are all sorts of decisions that go into running Don’t Do Pretty, including how we make our clothing. Our top priority is to you, our customers, and so ensuring we are as responsible as possible in our manufacturing process is important to us, because it's important to you. Today, we give you the low-down on how, where and why Don’t Do Pretty clothes are made.

Once Upon a Time

The beginning of the journey for Don’t Do Pretty starts in Australia, in the hearts and minds of designer, Eloise. Using mood boards to help manifest a particular creative vision, we then look for ethical products to use and this can present certain challenges along the way. However, as the sustainable and slow fashion movement picks up pace, this goal is becoming more achievable.

1. The Patterns

We collaborate with a local superstar pattern maker and spend time together to get every detail perfect. We make just one pattern in one size (size 10) and test this pattern before we make it in all sizes. 

Once the pattern is made...

Fashion Label Pattern

2. The Toile

Next, the first sample is made.  Often it is made in a toile (usually in calico fabric.) We make a toile / first sample from the pattern to see how it actually looks in real life. We make the toile, as it is usually a cheaper fabric than the actual fabric we will make the final garment in.  This gives us a real life product that we can see how it looks, sits and fits on a body.

If the fit is not right or changes need to be made they are made now; pinning and cutting the toile - sometimes we use staples and stickytape to make the changes! 

Once we feel like the garment sits and fits right, we transfer the changes we have made back to the pattern. 

This process is repeated until we get the pattern just right. 

Fitting the Toile

3. The Fabrics + Trims

Somewhere in there we are also meeting with suppliers and feeling our way through fabrics, buttons, zips, threads, labels...the list goes on! 

We work with local suppliers, interstate suppliers, NZ suppliers and an agent in Singapore.  We also search the world for the trims (zips, buttons, threads, tags etc) and order them in.

4. The Samples

We are now ready to make our first Sample! We now have the pattern, the fabric and the trims (buttons, zips etc).  Using the chosen fabric and trims, our local sample makers make the first samples.

Our sample makers are local, and often work from their own home.

The samples are then worn, washed and tested to make sure they stand up to the high-quality Don’t Do Pretty is known for.

If they are - we are ready for the next step.  If they fall short, we often start the process again, making changes where needed, and sometimes we drop the piece from the collection, if we can't get it right. 

5. The Grading

Next the pattern needs to be graded to different sizes: 8 - 10 - 12 and 14. 

6. The Graded Samples

More samples are them made in each size to ensure the grading is correct and the fit is right for each size.  For example the width of the shoulders will change significantly between sizes, however the length of the sleeve does not. 

At the end of this process we now have a rack with our first samples on it! 

Clothing Samples on Rack

7. Production

Once all the samples are given the Quality Assurance you expect from Don't Do Pretty, we give the green light to make more = production!

Our production and manufacturing is located in Australia and overseas.  Our Singapore agent ensures all pay and workplace conditions for any overseas production is above standards.

This is a long, hard and expensive process for Don't Do Pretty and we hope with you reading this you have a greater understanding of how your Don't Do Pretty clothes are made and the love that goes into bringing them to life. Wear them with confidence.