About Us

Welcome To The Don't Do Pretty Tribe.

We do Powerful. We do Smart. We do Extraordinary.

Don’t Do Pretty is more than a fashion label. We are a tribe and community of remarkable women who stand to be recognised than just pretty.  We challenge that shell of being a woman, and the social impacts and demands that we be pretty in order to be valued. We are working for all women to be recognised for all the contributions we make in this world.

Don’t Do Pretty women are confident and we own our personal style. We are our own hero and we represent the females of this world powerfully. We are women who make powerful choices evoking strong values and ethics. We are women who are willing to stand up for what we believe in to make a difference.

Don’t Do Pretty Women Eat Problems For Breakfast!

x Eloise