Production - Part 1

Production - Part 1

Production - Part 1

Don’t Do Pretty is a partnership between us and you. Our desire is to educate and empower you to make your own choices about what you wear and why.

There are all sorts of decisions that go into running Don’t Do Pretty, including how we make our clothing. Our top priority is to you, our customers, and so ensuring we are as responsible as possible in our manufacturing process is important to us, because it's important to you. Today, we give you the low-down on how, where and why Don’t Do Pretty clothes are made.

Once Upon a Time

The beginning of the journey for Don’t Do Pretty starts in Australia, in the hearts and minds of designer, Eloise. Using mood boards to help manifest a particular creative vision, we then look for ethical products to use and this can present certain challenges along the way. However, as the sustainable and slow fashion movement picks up pace, this goal is becoming more achievable.

1. The Patterns

We collaborate with a local superstar pattern maker and spend time together to get every detail perfect. 

Fashion Production

2. The Toile

Next, the first sample is made.  Often it is made in a toile (usually in calico fabric, just to see how the pattern is looking and fitting) before we make it in the real fabric. 

If the fit is not right or changes need to be made they are made now; pinning and cutting the toile and transferring those changes back to the pattern. 

This process is repeated until we get it all right. 

Slow Fashion Production - Toile

3. The Fabrics + Trims

Somewhere in there we are also meeting with suppliers and feeling our way through fabrics.  We work with local suppliers, interstate suppliers, NZ suppliers and an agent in Singapore.  We also search the world for trims (zips, buttons, threads, tags etc) and order them in.

4. The Samples

Using the chosen fabric and trims, our local sample makers make the first samples.

As we can not yet pay to have these skilled workers in house, we subcontract to each of them, at an hourly rate, and they work from their own home or studio.  Our long term goal is to have these superstars in house where we can work with them on the daily and create awesomeness - to do that we need you to keep buying from us and help build this new empire!

Back to the process....

The pieces are then worn, washed and tested to make sure they stand up to the high-quality Don’t Do Pretty is known for.

If they are - we are ready for the next step.  If they fall short, we often start the process again, making changes where needed, and some times we drop the piece from the collection, if required. 

5. The Grading

Each pattern then needs to be turned into the different sizes, this is called grading; grading the pattern to size 8 - 10 - 12 and 14. 

6. The Graded Samples

More samples are them made in each size to ensure the grading is correct and the fit is right for each element of the piece.  For example the width of the shoulders changes significantly between sizes, however the length of the sleeve does not. 

At the end of this process we now have a rack with our clothing on it! 

Slow Fashion - Australian Label

7. Production

This is a long, hard and expensive process for Don't Do Pretty and we hope with you reading this you have a greater understanding of how your Don't Do Pretty clothes are made and the love that goes into bringing them to life. Wear them with confidence.


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