News — Editorial

Eloise Houseman
Photoshoot Collaboration

Photoshoot Collaboration

WE DID AGAIN! Don't Do Pretty is new to Melbourne (from a small town, Adelaide). We landed at the beginning of the year, and have been working to find our feet in a new town, new people, new networks. As you can imagine, it has been tough, being the outsider, but we have also been met with open arms by a number of welcoming, inviting, supportive and creative superstars.We teamed up with some of those superstars earlier this year and here is some of the awesomeness we created.We love the contrast of pattern created by the Dancing Spirit bomber jacket...

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Eloise Houseman
Editorial for Ellements Magazine, New York

Editorial for Ellements Magazine, New York

RUTH WEARS DOUBLE BREASTED COAT IN BRONZE METALLIC LINEN DDP X ANNISS+BARTON FOR ELLEMENTS MAGAZINE, NEW YORK Jaw Dropping. Staggering. Stunning. Don't Do Pretty is featured in this rockstar collaboration which has landed on the pages of Ellements Magazine, New York!! We can't take all the credit - but boy do our garments rock!!We are forever grateful for the invitation to collaborate and for the remarkable skills of Anniss+Barton to get the lighting just right, to make those metallics pop! They capture more than just an image, you can feel her presence; her strength, her vulnerability, her female prowess. This superstar model is Ruth Dradi at Duval Agency, Melbourne and we...

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Eloise Houseman
Monochrome Muse - Published Editorial in Horizont Magazine

Monochrome Muse - Published Editorial in Horizont Magazine

"The concept for this shoot came from my admiration of the work by the late photographer Peter Lindbergh. I am always drawn to black and white fashion photography and I wanted to style a group of Women in a way that captures their friendships and natural beauty." - Merryn

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Eloise Houseman
Milan Fashion Week with Melbourne My Style X Don't Do Pretty

Milan Fashion Week with Melbourne My Style X Don't Do Pretty

The superstars at lifestyle blog Melbourne My Style ventured over to Italy for Milan Fashion Week 2019 and invited Don't Do Pretty along for the glamorous ride!  No, I didn't head over with them (this time) but I did get to send garments with them so they could co-ordinate a campaign photoshoot of epic proportions! And they delivered!! Sara wears Metallic Silver Bomber Jacket #letsgetcarriedaway + Metallic Silver Pencil Skirt #comingsoon LET'S GET CARRIED AWAY   BOMBER JACKET - METALLIC SILVER This bomber jacket gives you that rockstar glam vibe.  The metallic silver bomber jacket is an investment garment for every closet. Whether you’re...

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