Production - Part 2
Once the collection pieces are designed and sampled, the manufacturing process begins. Don’t Do Pretty is manufactured in both Australia and China. For example, all 100% leather products are made in Australia and other fabric pieces are produced both in Australia and offshore.
Don’t Do Pretty works alongside a production agent in Singapore. These guys make sure that the clothes get made just right - while also maintaining all Don’t Do Pretty’s ethical standards and values.
China’s image has changed a lot over the past years. Once known for shoddy manufacturing, poor working conditions and low-quality product, brands like Don’t Do Pretty are partnering with responsible Chinese companies to change this perception. Realising that a large part of their national economy was invested in manufacturing, and with the world looking on and demanding changes - China acted. China now has world class manufacturing plants and is a world leader in innovations and workplace conditions in the fashion industry.
When Australian brands invest money into off-shore manufacturing, and demand certification in workplace conditions and pay, factories can afford to pay their workers correctly, adhere to industry standards and produce amazing product.
There are good things and bad things about off-shore manufacturing. Here are some things to keep in mind when making your decisions about where to shop:
- Production in China is more affordable, meaning that Australian designers have a chance to scale their production.
- World class and ethical manufactures can be sourced with research.
- Local Australian manufacturers are limited and do not have the capacity to produce large runs and are costly.
- Chinese manufacturers have decades of experience and have the skills and technology to produce high-quality garments.
- The Chinese economy is flooded by this industry and it has caused significant issues over the past few decades.
- Using Australian production does support the local economy and encourage growth in this industry.
- Australia has limited industry and the skills required for production are hard to find.
- Using Australian production can be easier for communication purposes and is more convenient.
We asked Don’t Do Pretty’s founder and designer Eloise more around the manufacturing process:
Why does Don’t Do Pretty use off-shore production?
‘It is a tricky topic. While we are big supporters of local industries, the fashion manufacturing industry in Australia is simply limited and expensive. Instead, we choose to produce some of our clothing in China to make sure that people can still afford to buy it. We don't take any moral high-ground on anything we produce, we do work to be as educated as we can to make the best choices we can.’
Are all Don’t Do Pretty products made in China?
‘Not at all. All our leather is sourced from Europe and Japan. Even though China offers cheaper leather, they don’t guarantee that their tanneries have proper waste management processes, so we don't use them. We know that Europe and Japan have sustainable processes in their production so we spend a bit extra and source it from there. We then import it to Australia and have our leather items made here.'
Don’t Do Pretty Values
In everything Don’t Do Pretty does, there are certain values at play. Every decision is made based on what is best for the customer, the world and Don’t Do Pretty’s specific philosophy. As many sustainable products as possible are used where possible within time frames and budget.
Don't Do Pretty is an innovative brand and is constantly seeking to learn more about the latest technology and production methods. As the brand grows, their ability to choose ethical manufacturing also grows. Don’t Do Pretty is all about making powerful choices. Here are the top three values which Don’t Do Pretty takes into account when producing collections:
All clothing is made to be powerful, creative and highlight your personality.
Part of Don’t Do Pretty’s commitment to sustainability means that their clothing is made to be worn for years and doesn’t rely on quick trends or fast fashion. Using high-quality material is part of this. Don't Do Pretty garments are timeless, investment in your wardrobe.
Local manufacturers abide by Australian standards for waste management, and all contractors are paid an hourly rate. Our Singapore agent ensures factories adhere to environmental standards of waste management an d workplace conditions.
In today’s fast-paced world, manufacturing is a hotly contested issue. Worker’s rights, environmental concerns, sustainable material, waste management - the list of problems goes on. But, we are all called to make our own decisions according to our values, education and situation. Don’t Do Pretty is all about ‘eating problems for breakfast’ and that is exactly what it seeks to do through constant innovation and change.
Every item of clothing produced by Don’t Do Pretty has had considerable thought put into it. Every item of clothing seeks to be the most ethical, sustainable and responsible product it can be.