News

Eloise Houseman

Don't Do Pretty at London Fashion Week

We had already been working towards our journey to London by reaching out to our UK contacts. We had featured in Vogue UK, Glamour UK and House of Coco, UK and made the powerful choice to take the leap of faith and take on PURE London. Our intention with attending London Fashion Week was to get a taste and insights of what the international fashion market was all about. Last minute, days before we set off, we received an invitation to show our collection at PURE London, the biggest Fashion Trade Lounge of London Fashion Week. And Yes, we accepted. It was...

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Eloise Houseman

Fabric Wars - The Low Down on Leather

With the drop of our Australian made leather now available we thought we should talk about Leather again to help you make powerful choices in the items that you choose to buy. Leather has always been a popular textile. From the animal hides used by early humans to a classic biker jacket - leather is a lasting icon of style and comfort. Don't Do Pretty loves leather. We love its versatility and striking look. We use 100% genuine European leather in our production. Why - when faux leather is so much more affordable and considered less controversial, why would we use...

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Eloise Houseman

The Good. The Bad. The Ugly - Production

Don’t Do Pretty is a partnership between us and you. Our desire is to educate and empower women to make their own choices about what they wear and why. There are all sorts of decisions that go into running Don’t Do Pretty, including how we make our clothing. Our top priority is to our customers and so ensuring we are as responsible as possible in our manufacturing process is important. Today, we give you the low-down on how, where and why Don’t Do Pretty clothes are made. Once Upon a Time The beginning of the journey for Don’t Do Pretty...

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Eloise Houseman

The Good. The Bad. The Ugly - Fast Fashion

Fast Fashion You may have heard that TopShop in Australia has gone broke. Debts were mounting up and they were forced into liquidation. This made us reflect on something we’ve been pondering for a long time: the phenomenon of fast fashion. TopShop is the epitome of fast fashion - straight from catwalk to hanger in a matter of weeks. The items are in stock for a few months and then discarded as the next trends come in. But, if fashion giants like TopShop are going broke - maybe fast fashion itself is dying. What is Fast Fashion? Fast Fashion is...

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