News

Eloise Houseman
From morning to night. Work to evening drinks.

From morning to night. Work to evening drinks.

Our magnificent Brocade Blazer is made of aqua and gold brocade with genuine leather details to the collar and pockets. Finished with a single matte black metal button. This brocade was made especially for Don't Do Pretty, ensuring it aligns with our waste management values. Only the 100m we ordered was made; no excess or left over material is sitting on a shelf waiting to be used or worse, burnt. This blazer was designed, and made in Australia.  We have created this classic blazer in these splendid colours, and here is the gorgeous Esma wearing it in 3 simple ways. Black is always in...

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Eloise Houseman
Photoshoot Collaboration

Photoshoot Collaboration

WE DID AGAIN! Don't Do Pretty is new to Melbourne (from a small town, Adelaide). We landed at the beginning of the year, and have been working to find our feet in a new town, new people, new networks. As you can imagine, it has been tough, being the outsider, but we have also been met with open arms by a number of welcoming, inviting, supportive and creative superstars.We teamed up with some of those superstars earlier this year and here is some of the awesomeness we created.We love the contrast of pattern created by the Dancing Spirit bomber jacket...

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Eloise Houseman
Editorial for Ellements Magazine, New York

Editorial for Ellements Magazine, New York

RUTH WEARS DOUBLE BREASTED COAT IN BRONZE METALLIC LINEN DDP X ANNISS+BARTON FOR ELLEMENTS MAGAZINE, NEW YORK Jaw Dropping. Staggering. Stunning. Don't Do Pretty is featured in this rockstar collaboration which has landed on the pages of Ellements Magazine, New York!! We can't take all the credit - but boy do our garments rock!!We are forever grateful for the invitation to collaborate and for the remarkable skills of Anniss+Barton to get the lighting just right, to make those metallics pop! They capture more than just an image, you can feel her presence; her strength, her vulnerability, her female prowess. This superstar model is Ruth Dradi at Duval Agency, Melbourne and we...

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Eloise Houseman
Monochrome Muse - Published Editorial in Horizont Magazine

Monochrome Muse - Published Editorial in Horizont Magazine

"The concept for this shoot came from my admiration of the work by the late photographer Peter Lindbergh. I am always drawn to black and white fashion photography and I wanted to style a group of Women in a way that captures their friendships and natural beauty." - Merryn

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